Prove ‘Em Wrong.

TK1 - Official Brand

Taylor Koenen - Former North Carolina Women’s Basketball Player

This project started as a thought and has evolved into a full player brand. Since it's always intriguing to imagine what a personal logo could be, I started playing the "what if" game with the athlete. There is such nostalgia among player logos in sports history, made better by the iconic players to wear the logo.

Knowing there was a fine line between too much and not enough, I wound up creating some variations within certain marks. Each logo was approached differently, based on my clients athletic history. The most important piece to me, was creating something that told the athletes story. My aim was for all the marks and logos to feel true to the person itself.